Project 1— Museum logo rebranding

For this project, I’ve chosen to do the International Spy Museum!

The international spy museum has a very brutalist and modernist style architecture and display style on the inside:

My general mode of thinking for this project is that I want to explore swiss modernist processes to create a clean and simple aesthetic reminiscent of the elegant and high end society. I’ve decided to look into famous swiss designers such as Wolfgang Weingart, Josef Muller Brockmann, etc. generally looking into clean sans serifs and geometric shapes to give that elegant technological feel.

Brainstorm List

Thumbnails

Thumbnails for P1

First Draft — 3 Logos

Morse code inspired futuristic wordmark

Saul Bass inspired illustrated logo

Abstract inspired line based logo

Final Logo— Project 1

Corporate ID P1 Final Logos